Basic Marketing Research Using Microsoft Excel Data Analysis Chautauqua Prize Nominee (2019) was first and foremost a

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Basic Marketing Research Using Microsoft Excel Data Analysis Chautauqua Prize Nominee (2019) was first and foremost aThis work utilizes Excel add in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.